With 8 years of experience as a Creative Producer, I specialize in leading end-to-end visual production across photography and video. My expertise spans multiple platforms, including printed catalogues, e-commerce websites, paid social campaigns, and organic content across global and regional social media channels such as Instagram, WeChat, and XiaoHongShu.

I manage and oversee all APAC photography creatives, ensuring cohesive brand storytelling and high-quality execution across diverse media outlets. From concept development to final delivery, I bring creative vision, operational excellence, and cross-cultural insight to every project, driving impactful visual narratives that resonate with audiences across markets.