About Me
Creative Photo Studio Manager with over 8 years of experience in leading cross-functional teams to deliver impactful branding and digital campaigns across print, events, and marketing. Skilled in utilizing AI tools to streamline workflows, enhancing creative quality and efficiency, and managing budgets effectively.
Demonstrated proficiency in English, Mandarin, and Cantonese. Possess strong management abilities and a proven track record of effectively coordinating creative projects and bulk production operations.
Work Experience
2023 - Present
APAC Photography Manager
Creative Producer
Christie's / Wellcom Worldwide
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Lead creative direction for photography, video, and social media, shaping style, tone, and narrative to deliver cohesive, on-brand visuals.
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Built and manage a powerhouse team of 20+ photographers, videographers, and post-production artists, streamlining workflows to execute 1,000+ luxury product shoots per month (arts, handbags, watches, jewels)—scaling to 10,000+ annually around APAC.
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Oversee a HKD 9 million annual production budget and coordinate visual assets for 60+ sales events each year, driving operational excellence and high-impact imagery that supports revenue goals.
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Liaise with Christie’s global creative and marketing teams to align APAC productions with worldwide brand standards, campaign objectives, and launch timelines.
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Pioneered cutting-edge imaging techniques—medium-format, drone cinematography, 360° spins, and AR previews—to amplify engagement and enrich Christie’s digital and print campaigns.
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Collaborate cross-functionally with regional design, e-commerce, and PR teams to develop integrated visual strategies that resonate with target audiences and exceed KPIs.
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Negotiate and manage vendor contracts, securing competitive rates and implementing lean production processes without compromising quality.
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Direct marquee event coverage for Christie’s Hong Kong—opening ceremonies, gala dinners, celebrity shoots (e.g., Anson Lo)—capturing moments that captivate across channels.
2022 - 2023
Video Producer
Phillips Auctioneer Ltd.
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Led 100+ video productions from pre-production to post-production, often managing multiple projects simultaneously
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Developed creative storytelling concepts aligned with Phillips Auction’s brand tone, voice, and aesthetics
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Managed post-production schedules and coordinated timelines with internal teams and external vendors
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Communicated project status, budgets, and timelines clearly across departments
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Collaborated across time zones to fulfill last-minute requests and execute rapid turnarounds
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Introduced new freelance talent and vendors, diversifying creative capabilities and enhancing project output
2021 - 2022
Global Video Production and Youtube Manager
Bitget / BitKeep
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Plan, strategize and execute all video production for Company Social Media use content and Business Development use
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Plan, Manage and execute 20+ amount of video projects for YouTube marketing
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Plan and carry online video advertisement for YouTube and video social media
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Build up in-house video production team from zero
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Team up with social media team to organize and execute marketing campaign
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Direct video aesthetics and help build company brand guideline
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Write script/ crypto content for video related matters and execute video production
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Storyboard, Edit, Colour grade videos and add visual effects as needed